triumph

A previous redesign had established the ambition, but the implementation was not yet delivering the desired look and feel. Product information, badges and sale communication competed with the imagery and made the experience feel busier than the brand intended.

Our challenge was to create a minimal, editorial experience while keeping the information and actions people need to make a purchase easy to find.

We paired a continuous product gallery on the left with a restrained buy box on the right. Smaller, lighter typography reduces competition for attention, while added motion gives the page a more elevated feel.

The essential purchase information remains close at hand, but the layout gives the product photography room to set the tone.

‘Complete your set’ stays close to the add-to-cart action, where it can support the buying decision. Secondary information such as materials and product descriptions moves into a subtle accordion.

Below the buy box, a multi-row product grid replaces three separate carousels. The Pinterest-like rhythm encourages exploration and creates a smoother transition from product detail into product discovery.

On listing pages, we reduced each card to the information most useful for comparison: product title, price and available colours.

Series names were removed and promotional badges were consolidated into one consistent position, lowering mental effort across a dense product grid.