01 / The challenge
Turn an unfinished platform into an inviting experience
The platform already brought together wedding venues and photographers, but the experience felt stiff and visually unfinished. It lacked the modernity, romance and intuitive structure expected from such an emotional decision.
The opportunity was to improve the experience without discarding the parts of the brand that users already recognised.
02 / The direction
Preserve the brand and add warmth
We retained the existing colours, typography and overall structure, then developed a more expressive visual layer around them.
A floral theme and a more communicative hero section brought romance into the interface while giving the opening of the site a clearer purpose.
03 / The experience
Improve the journey from browsing to detail
The UX work focused on the venue listing and detail pages, where couples move from broad inspiration to comparing specific options.
Clearer hierarchy and more intuitive pathways help the content feel easier to browse while the refreshed art direction keeps the experience emotional and aspirational.
04 / The outcome
A more cohesive foundation for discovery
The redesign brings the platform’s existing ingredients into a more coherent experience: familiar branding, a warmer visual character and a clearer structure for exploring venues and photographers.
It creates a design direction that can grow across the wider website as the remaining pages are refined.